Type: Social Media
Campaign Title: Unboxing Video / Regular and Winter Versions
Brand: ABCmouse Starter Pack
Platform: Meta
Target Audience:

• Parents and family members of children aged 2-8 interested in early education
• Teachers and educators for young learners

Objective: Increase brand awareness, boost product sales, generate leads, and drive conversions

Call to Action:

• Learn More!

Creative Strategy/Concept:

• Create an unboxing video of the physical ABCmouse Starter Pack to help viewers better understand what’s included.
• Incorporate stop-motion techniques and hand-drawn style typography to achieve a handmade and analog aesthetic.
• Create a holiday-themed winter design variation.

Number of Deliverables: 4 videos (Optimized aspect ratios)
Resolution:

• 1080×1920 (9:16)
• 1080×1080 (1:1)

Software Used: Adobe After Effects, Illustrator, Photoshop
Duration: 30 seconds
My Role: Film, Edit, Motion Graphics (Using provided copy)
Collaboration: Another motion designer designed the end card as a template.