Type: Social Media
Campaign Title: Fall Banner / $5 for 2 Months – Triangle –
Brand: ABCmouse
Platform: Meta, TikTok
Target Audience:

• Parents and family members of children aged 2-8 interested in early education
• Teachers and educators for young learners

Objective: Increase brand awareness, generate leads, and drive conversions

Call to Action: $5 for 2 MONTHS

Creative Strategy/Concept:

• Animate the graphic design, aligning with the static advertising campaigns.
• Highlight the offer price prominently using a bold combination of yellow and black.
• Create a sense of floating and dimension with vertical movements to capture the viewer’s attention.
• Feature the main character, ABCmouse, to enhance brand visual recognition.

Number of Deliverables: 2 videos (Optimized aspect ratios)
Resolution:

• 1080×1920 (9:16)
• 1080×1350 (4:5)

Software Used: Adobe After Effects, Illustrator
Duration: 10 seconds
My Role: Motion Designer
Collaboration: The design team provided the graphic design