Type: Social Media
Campaign Title: Summer Ad – Summer Learning
Brand: ABCmouse
Platform: Meta, TikTok
Target Audience:

• Parents and family members of children aged 2-8 interested in early education
• Teachers and educators for young learners

Objective: Increase brand awareness, generate leads, and drive conversions

Call to Action: Learn More!

Creative Strategy/Concept:

• Animate the graphic design, aligning with the static advertising campaigns.
• Feature the main character, ABCmouse, to enhance brand visual recognition.

Number of Deliverables: 3 videos(optimized aspect ratios)

Resolution:

• 1080×1920 (9:16)
• 1080×1350 (4:5)
• 1080×1080 (1:1)

Software Used: Adobe After Effects, Illustrator
Duration: 15 seconds
My Role: Motion Designer
Collaboration: The design team provided the graphic design, and another motion designer designed the end card as a template.