Type: Social Media
Campaign Title: Self-Tape Montage
Brand: ABCmouse 1.0 and ABCmouse 2.0
Platform: Meta,Tiktok
Target Audience:

• Parents and family members of children aged 2-8 interested in early education
• Teachers and educators for young learners

Objective: Increase brand awareness, generate leads, and drive conversions

Call to Action:

• Play It Free!
• #1 Learning App for Kids 2-8

Creative Strategy/Concept:

• Gather self-taped videos from ABCmouse users and edit them into a montage-style video.
• Showcase genuine user experiences and minimally processed footage to evoke greater empathy and interest from viewers.

Number of Deliverables:  48 videos (optimized aspect ratios and 12 different versions)
Resolution:

• 1080×1080 (1:1)
• 1080×1350 (4:5)
• 1080×1920 (9:16)
• 1080×1920 (9:16) for Meta
  Software Used: Adobe Premiere Pro, After Effects
  My Role: Video Editing