Type: Social Media
Campaign Title: Reasons Not to Try ABCmouse
Brand: ABCmouse
Platform: Meta,Tiktok
Target Audience:

• Parents and family members of children aged 2-8 interested in early education
• Teachers and educators for young learners

Objective: Increase brand awareness, generate leads, and drive conversions

Call to Action:

• Try Now!

Creative Strategy/Concept:

• Use paradoxical copy to pique consumer curiosity.
• Keep viewers engaged with fast-paced editing and seamless transitions.
• Display text in a trending style to ensure the ad is watchable even without sound.

Number of Deliverables:  2 videos (optimized aspect ratios)
Resolution:
1080×1920 (9:16)
1080×1350 (4:5)
Software Used: Adobe After Effects
My Role: Motion Designer (Used provided copy)