Type: Social Media
Campaign Title: How to Make Sure Your Child is Ready for Kindergarten
Brand: ABCmouse
Platform: Meta
Target Audience:

• Parents and family members of children preparing to start kindergarten.

Objective: Increase brand awareness, generate leads, and drive conversions

Call to Action: Try Now!

Creative Strategy/Concept:

• Produce a simple, step-by-step video to help parents spark their child’s interest in learning before kindergarten.
• Use a trendy AI voice for narration.

Number of Deliverables: 2 videos (Optimized aspect ratios)
Resolution:

• 1080×1920 (9:16)
• 1080×1350 (4:5)

Software Used: Adobe After Effects
My Role: Filming and Editing
Collaboration: Another motion designer designed the end card as a template.