Social Media Ad
-Endorsements-
Type: Social Media
Campaign Title: Endorsements
Brand: ABCmouse
Platform: Meta
Target Audience:
- Parents and family members of children aged 2-8 interested in early education
- Teachers and educators for young learners
Objective: Increase brand awareness, generate leads, and drive conversions
Call to Action: Try it FREE for 30 days!
Creative Strategy/Concept:
- Showcase text-based endorsements from families and teachers who have appeared in past testimonial commercials.
- Present these endorsements alongside memorable scenes from previous commercials, using a simple layout and easy-to-read text.
- Highlight key words in yellow to enhance readability and draw attention.
Number of Deliverables: 2 videos (Optimized aspect ratios)
Resolution:
- 1080×1920 (9:16)
- 1080×1350 (4:5)
Software Used: Adobe After Effects
My Role: Video Editing
Collaboration: Another motion designer designed the end card as a template.