Type: Social Media
Campaign Title: GIF-style Ad
Brand: ABCmouse
Platform: Meta
Target Audience:

• Parents and family members of children aged 2-8 interested in early education
• Teachers and educators for young learners

Objective: Increase brand awareness, generate leads, and drive conversions

Call to Action: Try it FREE for 30 days!

Creative Strategy/Concept:

• Create a short GIF-style ad that presents two contrasting images and transitions to a positive image featuring the ABCmouse product or something that evokes it.
  1. From Boredom → To Learning
  2. Old School Kindergarten Prep → New School Kindergarten Prep

Number of Deliverables: 8 videos (Optimized aspect ratios and different versions)
Resolution:

• 1080×1920 (9:16)
• 1080×1350 (4:5)

Software Used: Adobe After Effects, Illustrator, Photoshop, Maya
My Role: Motion Designer
Collaboration: Another motion designer designed the end card as a template.