Type: Social Media
Campaign Title: Text Message x 3 versions  (Upgrade/ Safe One Stop Shop / Free)
Brand: ABCmouse 2.0 (New version of ABCmouse)
Platform: Meta, TikTok
Target Audience:

• Parents and family members of children aged 2-8 interested in early education
• Teachers and educators for young learners

Objective: Increase awareness of the new ABCmouse 2.0, generate leads, and drive conversions

Call to Action:

• Play It Free!

Creative Strategy/Concept:

• Leverage the high-performing text message ad style from previous campaigns to promote the newly released ABCmouse 2.0 with a catchy copy
• Ads that are designed to be read
• Relatable, everyday scenarios
• Maintain a moderate, readable speed and incorporate emojis to enhance relatability

Number of Deliverables: 18 videos (for three text message versions, optimized aspect ratios, and devices)
Resolution:
1080×1920 (9:16)
1920×1080 (16:9)
1080×1350 (4:5)
Software Used: Adobe After Effects, Photoshop
Duration: 30 seconds
My Role: Motion Designer

Collaboration: Another motion designer designed the end card as a template