Type: Social Media
Campaign Title: Gear Up! Campaign / Boy and Girl versions
Brand: Adventure Academy
Platform: Meta,TikTok
Target Audience:

• Parents and family members of children aged 8-13 interested in early education
• Kids ages 8–13
• Teachers and educators for young learners

Objective: Increase brand awareness, generate leads, and drive conversions

Call to Action:

• Level Up Your Learning Experience

Creative Strategy/Concept:

• Leverage the unique feature of Adventure Academy that allows players to create their own avatars, showcasing the fun of real-world boy and girl suddenly being dressed in Adventure Academy outfits and transforming into their in-game avatars.
• Present a lighthearted blend of live-action and CGI for a playful and engaging visual experience.

Number of Deliverables: 4 videos (Optimized aspect ratios)
Resolution:

• 1080×1920 (9:16)
• 1920×1080 (16:9)

Software Used: Adobe After Effects, Maya, Photoshop, Illustrator
My Role: Motion Design, Editing
Collaboration: Another motion designer designed the end card as a template.