Type: Social Media
Campaign Title: Device AD x 4 versions
Brand: ABCmouse
Platform: Meta,TikTok
Target Audience:

• Parents and family members of children aged 2-8 interested in early education
• Teachers and educators for young learners

Objective: Increase brand awareness, generate leads, and drive conversions

Call to Action:

• Try it FREE for 30 days!
• Get up to 70% OFF our monthly pricing

Creative Strategy/Concept:

• Highlight several enjoyable game activities from the actual product to showcase ABCmouse and provide viewers with a clear sense of its engaging and educational nature.
• Maintain a clean and modern look.
• Ensure synchronized visuals and audio while also making the ad readable and visually engaging without sound since most users watch videos on their devices with audio off.

Number of Deliverables: 28 videos (for different CTAs and copies, optimized aspect ratios)
Resolution:

• 1080×1350 (4:5)
• 1080×1920 (9:16)
• 1080×1080 (1:1)

Software Used: Adobe After Effects with Element 3D
My Role: Motion Designer (Using provided copy)
Collaboration: Another motion designer designed the end card as a template.