Type: Social Media
Campaign Title: Learning Challenge Ad
Brand: ABCmouse
Platform: Meta, TikTok
Target Audience:

• Parents and family members of children aged 2-8 interested in early education
• Teachers and educators for young learners

Objective: Increase brand awareness, boost product sales, generate leads, and drive conversions

Call to Action: $5 for 2 MONTHS

Creative Strategy/Concept:

• Highlights the engaging ABCmouse’s educational games.
• Focuses on a playful gaming moment where a character faces a challenge.
• By showcasing this ‘fail moment,’ it evokes curiosity and motivates viewers to help the character succeed, driving interest in the program.

Number of Deliverables: 6 videos (for different versions and different aspect ratios)

Resolution:

• 1080×1350 (4:5)
• 1080×1920 (9:16)
• 1920×1080 (16:9)

Software Used: Adobe After Effects, Illustrator, Photoshop
Duration: 28 seconds
My Role: Motion Designer 
Collaboration: The game design and the character animation is captured from the game