Type: Social Media
Campaign Title: Live Action Ad
Brand: ABCmouse
Platform: Meta, TikTok
Target Audience:

• Parents and family members of children aged 2-8 interested in early education
• Teachers and educators for young learners

Objective: Increase brand awareness, generate leads, and drive conversions

Call to Action: Download Now!

Creative Strategy/Concept:

• Utilize live-action demonstrations of ABCmouse on a mobile device to provide a quick visual understanding of its functionality and product experience.
• Incorporate stop-motion techniques and hand-drawn style typography to achieve a handmade and analog aesthetic.

Number of Deliverables: 3 videos (optimized for different aspect ratios)
Resolution:

• 1080×1920 (9:16)
• 1920×1080 (16:9)
• 1080×1080 (1:1)

Software Used: Adobe After Effects, Illustrator, Photoshop
Duration: 30 seconds
My Role: Film, Edit, Motion Graphics (Using provided copy)
Collaboration: Another motion designer designed the end card as a template.