Type: Social Media
Campaign Title: Endorsements
Brand: ABCmouse
Platform: Meta
Target Audience:

• Parents and family members of children aged 2-8 interested in early education
• Teachers and educators for young learners

Objective: Increase brand awareness, generate leads, and drive conversions

Call to Action: Try it FREE for 30 days!

Creative Strategy/Concept:

• Showcase text-based endorsements from families and teachers who have appeared in past testimonial commercials.
• Present these endorsements alongside memorable scenes from previous commercials, using a simple layout and easy-to-read text.
• Highlight key words in yellow to enhance readability and draw attention.

Number of Deliverables: 2 videos (Optimized aspect ratios)
Resolution:

• 1080×1920 (9:16)
• 1080×1350 (4:5)

Software Used: Adobe After Effects
My Role: Video Editing
Collaboration: Another motion designer designed the end card as a template.