Type: Social Media
Campaign Title: Summer Ad
Brand: Adventure Academy
Platform: Meta
Target Audience:

• Parents and family members of children aged 8-13 interested in early education
• Kids ages 8–13
• Teachers and educators for young learners

Objective: Increase brand awareness, generate leads, and drive conversions

Creative Strategy/Concept:

• Capture and edit gameplay to highlight new features and convey the summer vibe of Adventure Academy.
• Use a free-moving camera to capture dynamic angles in the game and create a fun summer story.
• Add pop-up screens of fun educational activities to showcase what can be learned with the product.

Number of Deliverables:  2 videos (optimized aspect ratios)

Resolution:

• 1080×1920 (9:16)
• 1920×1080 (16:9)

Software Used: Adobe Premiere Pro, After Effects
My Role: Video Editor