Type:  Social Media Ad
Campaign Title: Reading Game Graphics /Labor Day and Regular Ad
Brand: ABCmouse 1.0 and ABCmouse 2.0
Platform: Meta, TikTok
Target Audience:

• Parents and family members of children aged 2-8 interested in early education
• Teachers and educators for young learners

Objective: Increase brand awareness, generate leads, and drive conversions
Creative Strategy/Concept:

• Showcase ABCmouse by highlighting several enjoyable Reading Game activities from the actual product, providing viewers with a clear sense of its engaging and educational nature.
• Create a sense of fun and excitement by featuring and animating a diverse cast of new ABCmouse characters.
• Utilize a gradient style aligned with the product’s marketing color scheme to establish a modern feel.
• Enhance clarity of in-game activities by incorporating a finger-pointing image to simulate interaction.

Number of Deliverables: 18 videos (for multiple CTAs, aspect ratios, and product versions)
Resolution:

• 1080×1920 (9:16)
• 1920×1080 (16:9)
• 1080×1080 (1:1)

Software Used: Adobe After Effects, Figma, Illustrator
My Role: Motion Designer
Collaboration: Collaborated with Diego and Chikako for animation. Another motion designer designed the end card as a template.